About Us

At Velru™, we believe that true confidence starts beneath the surface. We're not just creating underwear — we're crafting a daily experience. Our mission is simple: to elevate men's essentials with luxury-grade comfort, breathable performance, and elegant design.

Born from a frustration with basic, uncomfortable underwear, Velru™ was created to redefine how men feel in their own skin. We use IceSilk fabric technology for an ultra-soft, cooling feel, paired with a tailored fit that moves with you — from desk to dinner to downtime.

Join thousands of elit men around the world who made the switch. Because you deserve better than "just okay."